Lerisure and Tourism Marketing Essay Example | Topics and Well Written Essays - 2000 words

Lerisure and Tourism Marketing - Essay Example The principal analysis reveals that property in most of Darebin's suburbs is historically undervalued and this continues to attract residents and others from neighbouring regions to come and settle in the city. This trend is not strong enough to enable vigorous socio-economic development of the city, which is found to be disadvantaged in comparison to many other municipal council areas of Australia. So the report prepares a marketing strategy whereby this unique advantage Darebin has is utilised. The principal component of the strategy is to induce existing and lure outside investors, builders, architects, designers, property agents and others related to the trade to develop property in Darebin so that built-up space at attractive prices can be sold to outsiders. This venture is expected to generate employment as well as other local economic activities that can, together, benefit Darebin's disadvantaged population and uplift them to a higher status. Also, finally, the report states that it has been thoroughly responsible in seeking solutions that will benefit the existing population within Darebin instead of pushing them off somewhere else while replacing them with affluent outsiders.Contents 1. Introduction 4 1.1 SWOT Analysis: Significance 4-6 2. The Macro-Environment 6 2.1 Darebin Trends 7-9 2.2 Special Note 9 3. SWOT Analysis 9-11 4. Key Marketing Objectives 11 5. Conclusion 12 References 13 Bibliography 14 Word Count: 2892 (Including headings) 1. Introduction The City of Darebin may be taken to be a large municipality located in the northern suburbs of Melbourne in the state of Victoria, Australia. It is a local government area and comprises of 53 square kilometers (Darebin, Wikipedia, 2006). The city had a population of approximately 131,000 people (2002 Census) but the population is increasing. The local council website notes that though the area has been governed since the earliest times when white settlers set up their homes in the greater Melbourne area the modern City of Darebin was formed in June, 1994. It was formed by the amalgamation of the Cities of Preston, Northcote and small parts of the Cities of Coburg, Heidelberg and Diamond Valley (Darebin City Council, History Section, 2006). Since it is germane to the purpose of the report the exact geographical location of the municipality is being given. As mentioned earlier the city lies to the immediate north of Melbourne within the inner and middle metropolitan areas. It is bounded in the south by Heidelberg Road, to the north by Mahoneys Road, in the east by Darebin Creek and in the west by Merri Creek. It is comprised of seven principal suburbs of Kingsbury,